MMV has just helped Citi launch Citi Mobile for iPhone (a mildly relevant high point given the Citi stock price). This launch however is a good example of one startup partnering with another and both gaining. The application is designed by mFoundry. We made the call to license this app instead of building our own because, well the integration was easier and the user experience is pretty clean.

I’ve often seen startups reticent to partner with other startups, because there’s a pack of wolves mentality. While the competitive vibe and go get ‘em is core to the newco ethos, partnering is a good way to make decisions that short cycle the time to market issue. The partnership has to be relatively low management overhead and provide some tangible value for this to work.

Kudos to Citi, MMV and our partner mFoundry.