Are Banking and Innovation Incompatible?

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Roger Denis at IdeaPort and Harm Joose at Mastering KnowledgeManagement have an interesting tete a tete going on regarding banks and the 2.0 customer. Harm has suggested that operational excellence and integrating innovation at the product engineering level is the response to these issues that Roger pointed out:

  • The decrease in cash usage and complete dominance of plastic (debit and credit)
  • Rise of the mortgage broker as a source of impartial financial information for the largest segment of the bankable population
  • The perfectly informed consumer who can test the value proposition of his or her bank instantly by comparing rates online.

A perfect storm of trends indeed. Operation excellence is critical and by my estimate the minimum cost of entry. Innovators in the financial services arena need to be perfect customer managers as well as clever. The good news is that outsourcing, online distribution and other creative, low-cost business platforms have permeated the industry and have met customer expectations (more or less). The big-business applications of these technologies are retro-fits to old business models and do not take advantage of common 2.0 themes such as demand aggregation, network effect, etc.
I fully expect that Prosper and Zopa are the tip of a financial services innovation iceberg that entails business models built on fluid data, customer control and solutions that are shaped to meet needs rather than the other way around. The difficulty as I have blogged before, is that putting more innovative models around peoples money and wealth is a much riskier proposition than putting my family photo album on Flickr. However, with the evolution of Paypal, Zopa and Prosper, as well as new tech such as NFC payments and mobile phone payments and banking, expect more from your bank.

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