I mean really, why not just gather the best of the bloggers in your space, say financial advice because I’m a banker. Pay them to do what they do best. If you look at BlogShares, there are over 250 personal finance blogs with good traffic numbers. They are written from diverse perspectives ranging from poor folks trying to make it to cashed out .com entrepreneurs just dropping wisdom on the way to a publishing deal.

Buy them and host them and provide them a staff to make it better. They are already voluntarily evangelizing the product. You definitely don’t want a competitor to get at them.

We could all learn a thing or two from Oprah.

• It’s not a Truck. The Internet is now a series of YouTubes.
• Google Video Ads: TV of the Future

This entry was posted on Thursday, August 3rd, 2006 at 9.26pm and is filed under 2.0, blogs, banking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.