About Me

408358866_913fa511a0.jpgMy name is Jayastu (Jay, Joy) Bhattacharya and I am an innovation professional. I have been innovating across multiple industries, verticals, vectors, insert your favorite management consulting segment term here for nearly 10 years.

I am currently working as an internal VC at Citigroup Consumer helping to create the next evolution of Citi as the current business models come under increasing pressure. In the US that means new businesses and ways to leverage assets. Internationally, that means getting into markets and scaling smartly through new capabilities and driving modern customer behavior.

I focus on key consumer enablers, like mobile phones and remote distribution, that may provide the opportunity to create new value for the firm through deeper, higher quality consumer relationships.

I have spent time starting and shutting down Internet startups (Gobi, Urban Box Office, GlobalFilings). I also gained experience in advertising, joining Publicis as they launched their first interactive agency (Novocorp) for clients such as General Motors, Continental Airlines, Proctor and Gamble and Ferragamo.

During my time at Citigroup, I launched their first smart card card in the US, wireless account management platform and P2P payment service. I am now helping to start a formal innovation function and corporate venture fund with focus on mobility, healthy (financial) living and consumer-centric design.
I live in New York City with my family, who I love very much and blog about at http://www.nycdad.com

Email me: jb[at]neosophic[dot]com

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3 comments to “About Me”

  1. Comment by Rob Findlay:

    Hey Jay

    Love your blogs, and admire your work. I’m manager of Customer Experience here at NAB, Australia’s largest bank, concentrating on the direct channels at the moment, as well as running their internal innovation program. I’m keen to share ideas and experiences where possible. Let’s hook up through linkedin?

    http://www.linkedin.com/in/robfindlay

    Regards
    Rob Findlay
    Melbourne Australia

  2. Comment by Victoria Mason:

    Dear Jay,

    I am a blogger working with Parent P-L-A-Y on a new venue that they are creating called Bashed!, the ABC’s of Party Planning.

    This one-day event in NYC will allow parents to meet hundreds of vendors who will help them plan everything from a second birthday party to a Sweet Sixteen. Need help with a Bat Mitzvah? Bashed is there to help! They have gathered a premium list of exhibitors, ranging from New York City’s top venues to magicians who will make the Brooklyn Bridge move just for your kid! There will even be a seminar series with tips from leading experts and authors on topics like: How to go ‘green’ at your next party and slipping in healthy food when all the kids really want is a sundae.

    This two-level event with live music, food, and a ‘chill’ room where parents can get massages will help make birthday’s fun again. Just like they should be!

    Parent P-L-A-Y wants to enlist YOU to help out. We bloggers can create quite a buzz when we want to so if you are interested in helping out please contact me for more information. Incentives are offered to bloggers for helping out.

    Best regards,
    Victoria Mason
    www.parentplay.com

  3. Comment by Yuva:

    Jay, thanks for reaching out. Yes it would be great experience learn from you & sharing my experience/knowledge on this and how could take this forward within Citi World.

    Regards, Yuva

    http://www.finextra.com/community/blogs.aspx?mem_id=34313
    http://iamyuva.wordpress.com/

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